We Bought a House! Contest
Realtor.com came to us with one questions for us” Where are the home-buying viral videos?
Our answer was to launch the 'We Bought a House!” Contest. For a chance to win enough cash for a hefty down payment, prospective buyers would submit short films dramatizing their own home-buying experiences.
We produced a campy action-film example to kick the contest off. And our custom website was the one-stop platform for all contest elements from launch to winner announcements.
