Rick and Morty - Premiere in Space
Senior Creative Producer
2022 Clio Entertainment Gold
We created a once-in-a-lifetime experience in honor of Global Rick and Morty Day.
Using the Go Rick Yourself avatar builder, fans entered to win a virtual ride to inner-space.
Partnering with Sent Into Space, we attached a tricked-out replica of Rick's ship to a weather balloon.
And launched it 80,000 feet above the earth's surface.
On the spaceship's ascent, fans saw their avatars load into Rick's dashboard.
At peak altitude, that same screen broadcast the Season 5 global premiere until the ship crashed back down to earth.
